sculpted streetwear
NAKED WARDROBE: DESIGN DIRECTOR
With a mission to become the number one basic brand in the world, Naked Wardobe’s ethos is to design clothes that make women feel powerful. Everythinh starts with fabric, and once we fall in love with a textile we then begin the journey to explore every possible way it can be used. A merge between, fit, form and function, we focus on technology and fit to create garments that perform well and enhance the woman’s body. Whether she’s in a boardroom or any soace she enters, every woman deserves to feel confident and powerful in her clothes. A celebration of streetwear and sculpting the body, Sculpted Streetwear was birthed from the idea that each garment should support you from the inside out.
Some of my responsibilities include:
Manage and execute seasonal design direction. Seasonal capsules and design concept stories.
Responsible for leading the design team in vertically designing sculpted streetwear rebrand that launched in 2024.
Responsible for vertically designing sculpted streetwear skus and designs. Concentrating on technical and innovative ways to combine sculpted basics and streetwear fashion.
Leading the brands development of innovative textiles and brand identity fit innovations and improving interior functionality.
Merch Planning Including seasonal concepts, colors, directional inspiration and quality standards.
SKU Planning - Creating plan to align with seasonal budget, analyzing sell through and performance data
Market Positioning Review - constantly review current product market position and be ready to pivot to reach create the best products on the market for our consumers.
Create product segmentation strategy on how do we own the Sculpted Streetwear and basics category.
Tech Department Review - Hired and restructured the tech department team for better product creation. Reviewed our current tech design and pattern resources.
Created and implemented new and efficient SOPs for fit and handoff procedures between tech, PD and design.
Created, collaborated and managed design calendar to meet cross functional department goals.